Conversation = Online presence
The online discussion about your brand is extremely broad and takes place in a variety of arenas: A conversation between the brand and customers in the brand arena, a conversation between the brand and customers throughout the network and in the field, outside of the brand’s territory, and a conversation between consumers and themselves. Your online presence outside of the brand arena demonstrates leadership in your market, generates credibility, and allows you to control messages.
Good content convinces a customer
To reach your target audience in a smart way, a right dose of multiple actions is necessary. Quality content about your brand convincingly presents ideas and concepts that we integrate throughout the network and thus influence the collective consciousness, which is built from the content and information throughout the network, in combination with the ongoing conversation of the target audience about the brand.
Recommendation affects a purchase
The most powerful and reliable tool for conveying messages and sharing insights is when your potential customer asks their friends or collects information from them regarding the purchase or decision they are about to make. The most influential marketing element on your audience is the recommendations of the satisfied customers, and the way in which they are expressed in the conversation between the consumers themselves.
WHAT CAN WE DO?
Recommending Customers
Collection of recommendations and positive opinions and their distribution in appropriate channels on the internet and their implementation on the brand website
Content Activity
Activity on all the well-recognized content platforms
Recommending Customers
Collection of recommendations and positive opinions and their distribution in appropriate channels on the internet and their implementation on the brand website
Intervention in the conversation
Creation of an initiated responsive dialog by means of experienced authentic surfers
Research and Analysis
Every field, time period and platform of dialog and content
Persuasion
Creation of various types of convincing and diverse content
The Brand Reputation
Safeguarding and management of the brand reputation
Monitoring and Scanning
All content and in particular the surfers on the internet
YOU NEED “CONVERSATION ON THE INTERNET”
Ask yourself:
Is it important how and why people talk about your brand on the internet?
Do the number of conversations and references to your brand on the internet have an effect on the scale of the sales?
Are your satisfied customers not recommending you although you have a good product and a convincing story?
Are your potential customers choosing an alternative due to ignorance and lack of knowledge?
Do you feel that you are in the right place but there is no-one who is justifying you?
Is you content not reaching sufficient exposure? Shared exposure? By surfers during surfers’ conversation on the internet?
Do you have complex messages that need to be explained? Messages that need to be distributed? That you need to sear into their awareness?
Are you contending with an audience that is holding positions that in order to change them you need to an ability to persuade them?
Is your target audience asking, clarifying, consulting, comparing and searching for information before purchasing and doing it incorrectly?
If you recognize one or more of the following questions or they are painful, YOU NEED OUR SERVICES!
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