Monitoring, listening and ongoing follow up on the web: Monitoring a conversation and content – The internet is a place of content and conversation that takes place around all this content
The content that the surfer consumes in regard to a product or a brand and the conversations on the internet in which he takes part or to which he is exposed design the way in which he perceives your brand, whether it is a business, an expert, a concept or a world view.
The first step will be to recognize and understand the messages that come up in the searches in Google, Facebook and any relevant search engine and from the conversation taking place around the world of content in which your brand exists.
Whether this is a direct conversation about the brand or whether it is a conversation that is relevant to the target audience, the understanding and the exposure about what they are saying and seeing you on the internet is the central component in creating the genuine situation report. In due course this situation report will serve you as a reference in order to follow up and learn about changes that are occurring over time in regard to the activity.
It is indeed a dynamic and changing world in which the hero of the day today could be the villain of tomorrow.
However, the benefit of ongoing follow up is much more comprehensive than preliminary identification of crises.
The conversation on the internet between surfers supplies many insights and comprises diverse business opportunities. The potential customers start the purchasing process on the internet.
Your brand content stimulates conversation
and you need to track it and learn from everything that is said in order to produce insights (what do they think about me, what do my consumers want and need, what is bothering them and is helping them, why are they responding well and what are they rejecting and what are they ignoring) and that is of course just the tip of the iceberg.
Listening is the first step in sales, and if two hundred years ago Francis Bacon determined that “knowledge is power” today it is truer than ever before because knowledge is not only power. In the era of information, in the corporate world, knowledge is the drug of life.
We are here to give you the best tools to protect your brand, to develop management of reputation, to tell the story of your brand and to transfer your messages in the most intelligent and accurate way.
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