If you know a little about the world of online business, you know how terrible negative criticism or response can be, and if this criticism appears on Google, it will be a nightmare that you would never want to experience
Therefore, it is always important to know how not to panic and how to handle such situations calmly and carefully when they arise: it’s called "management of reputation of the internet".
Why does it happen?
There are situations when you need to tell the truth – all of us have competitors and there is always someone who is looking for something negative to say about us or about our brand.
But that is not the only reason.
There can always be other reasons that could lead to these negative reactions or criticisms, and these could harm the online reputation of your business – an unsatisfied customer…. a misunderstanding….or simply a rumor that someone has spread about you or your business.
Whatever the reason it is always recommended to be protected and ready and to know in advance what to do and what not to do in the event that you need to contend with such a situation.
This article will show you how to identify such blemishes on your online reputation and to make them disappear such that your audience will only see what you want them to see, and you will be able to safeguard your name on good authority in your market.
Are you ready? Let’s start!
So, someone wrote about you something bad, how significant is it at all?
OK, before we get to the nitty gritty of the online management of the reputation of the brand, let’s look about a few statistical data representing the value of each location of the search results of Google:
Here are details of the average traffic percentages by the ranking results of Google for results 1-15:
Results ranking | Average traffic segment
1. 32.50%
2. 17.60%
3. 11.40%
4. 8.10%
5. 6.10%
6. 4.40%
7. 3.50%
8. 3.10%
9. 2.60%
10. 2.40%
11. 1.00%
12. 0.80%
13. 0.70%
14. 0.60%
15. 0.40%
In basic an simple English – the result ranked 1 in the Google results is the highest traffic consumer and with an increase in the number of the ranking, the average traffic decreases.
Now let’s assume that the negative result is the ranking of the name of your brand in the search results of Google is between 1 and 10. How will this affect your business reputation?
You are right… it’s terrible!
So, what do we do?
Now we have understood the importance of the Google results and the commercial volume, and on the other hand the potential damage resting on these results, lets concentrate on the solutions existing in control over what Google is showing us. Here are some tips for actions that you can use in order to get rid of all the negative results of your brand and establish a solid online reputation that distributes a bouquet of trust and reliability.
The easiest way of getting rid of negative criticism or a negative reaction is to create a connection with the administrator of the website in which the negative content has been published against your brand and request that he remove the content. You need to tell them how this negative content is harming your business reputation and provide him with evidence as to why the remarks or the opinions are only rumors.
But… if there is a genuine problem with your brand/product you firstly need to correct the problem before trying to reach the specific website administrator. Explain what you have done in order to overcome the problem and ask them to replace the content with positive feedback or to remove it.
Send a legal petition for removal to Google but again… ensure that the negative content is not legitimate and that it is erroneously harming the reputation of your brand.
These are fast and easy approaches, and also you need a little optimism to help you get rid of negative content however in the event that they are unsuccessful…. you can still take steps in order to bring negative search results downwards, at least from the first page of Google.
The first steps that you need to take are right in front of your eyes and under your fingertips. What you need to do is to apply a few SEO tactics, to push the negative search results downwards and replace them with positive and reliable references
Are you ready to roll up your sleeves?
Let’s get to work – how can we push down Google’s negative search results?
